Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.
X
Link

2012 OnDemand Event Speech

Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient — in content, presentation, timeliness and channel. In this session, suppliers of cross media tools discuss approaches to creating campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity, with a focus on highly-consistent messaging and branding across all channels in the media mix.

Leave a comment  

name*

email*

website

Submit comment