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Archive for June, 2012


2012 OnDemand Event Speech

Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient — in content, presentation, timeliness and channel. In this session, suppliers of cross media tools discuss approaches to creating campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity, with a focus on highly-consistent messaging and branding across all channels in the media mix.